If you're anything like me, you're still catching your breath from all the 4th of July chaos — parades, fireworks, BBQs, and rodeos. And if you’re in Utah, you know we’re not done yet. Pioneer Day (July 24th) is just around the corner.
For small-town business owners — especially in places like Sanpete, Cache Valley, or Tooele — these holidays can be both exciting and overwhelming. You're trying to support community events, serve your customers, keep up with marketing, and maybe still make it to the rodeo. I get it.
So today I want to share two things:
- How to bounce back after a busy holiday week
- How to prepare your marketing during community holidays and events
Step 1: Give Yourself Some Grace
First off — if your social media has gone quiet, your email list hasn’t heard from you, or you still haven’t posted about that sale you meant to share last week… It’s okay.
Life in small-town Utah runs on a different rhythm. You’re doing a lot. Marketing doesn’t have to be perfect — it just needs to be intentional. Let’s reset together.
Step 2: Do a Quick Reset
(It’ll Take 30 Minutes or Less)
Here’s a quick checklist to help you get back on track:
Revisit your goals
What’s most important this month? Do you want people to book appointments, visit your store, attend an event, or shop online?
Update your Google Business Profile
Local customers are always searching “near me,” especially during busy seasons. Make sure your hours, photos, events, and descriptions are up to date.
Prep for Pioneer Day
If you’re planning a promotion, sale, or attending a local event, now’s the time to talk about it. People love supporting small businesses during community celebrations.
Plan just three posts
You don’t need to post daily to stay consistent. Three thoughtful posts this week — about your products, your community, or your story — can go a long way.
Step 3: Market Smarter During Utah Holidays
Whether it’s the 4th of July, Pioneer Day, or a local fair or rodeo (Fairview's Pioneer Days, Days of 47, and Tomato Days come to mind), here are a few smart ways to stay visible without burning out:
Schedule ahead
If you know it’ll be a busy week, schedule 3–5 posts in advance so you can enjoy the holiday and still stay top-of-mind.
Show up as a local
Let your audience know you’re part of the community. If you’ll be at the Salina Rodeo or Spring City parade, post about it. Even a simple “Happy Pioneer Day” reminds people you’re real and nearby.
Use the season
Tie your promotions or services into the celebration. Think “Parade Ready Picks,” “Firework Flash Sale,” or “Pioneer Day Specials.”
Share community photos
Encourage people to tag your business when they buy something for the holiday — a t-shirt from your boutique, cookies for the BBQ, or a custom hat for the rodeo. Reposting those is a great way to build a connection and fill your feed with authentic content.
Final Thoughts
Small-town businesses are built on relationships — but showing up online matters, too.
If the holiday season knocked you off your routine, don’t sweat it. Start where you are, take a breath, and make one simple move forward. Whether that’s updating your Google listing, planning a few posts, or brainstorming your next offer — it all counts.
And if you’re looking for support, advice, or a push in the right direction, that’s why I started Marketing Minute with Meg in the first place. I’m here to help you grow your business with simple, doable marketing tips.
P.S. Know a small business owner trying to stay visible this summer? Send this their way or tag them on my Facebook or Instagram page.
